top of page
  • Writer's pictureRonald Clancy

Utilising International University Students for Localisation

Utilising University Students for Localisation

In an increasingly globalised world, the demand for localisation services has grown exponentially. Businesses are constantly seeking to adapt their products and services to cater to a diverse range of markets worldwide. To meet this demand effectively, recruiting international students can be a strategic move for businesses looking to expand their localisation efforts.Uni-Hire, is a leading recruitment marketplace, offering a unique solution for businesses by connecting them with talented international students. In this article, we'll explore five compelling benefits of utilising international students for localisation efforts.


  1. Cultural Insight and Sensitivity: One of the most significant advantages of employing international university students for localisation is their innate cultural insight and sensitivity. These students have a deep understanding of their home countries' cultures, which can be invaluable when it comes to adapting products, content, and marketing strategies for specific regions. What's more, international students are often willing to work during their evenings to align with their home country's time zone, ensuring timely responses to queries and keeping your localisation projects on schedule. "In 2020, the UK localisation market was valued at £2.4 billion, according to data from the Association of Translation Companies"

  2. Multilingual Skills: International university students often possess multilingual proficiency, a skill that is vital for effective localisation. With a diverse team, you can easily cover a wide range of languages, allowing your business to reach more international markets. International students' flexibility to work early in the morning or late in the evening, according to the needs of different time zones, ensures that your localisation efforts remain efficient and on time. "A report by the CBI (Confederation of British Industry) emphasised that adapting marketing content to local cultures can lead to a 40% increase in sales."

  3. Cost-Effective Talent: Hiring international university students can be a cost-effective solution for businesses. Many international students are looking for part-time work or internships to support their education and living expenses. They are often willing to adapt their work hours to accommodate early morning or late evening shifts, making them a cost-efficient resource for localisation efforts. By using Uni-Hire, businesses can find talented students who are not only skilled but also flexible with their working hours, enabling them to allocate resources more efficiently.

  4. Market Research and Analysis: International university students can serve as valuable assets for market research and analysis. They have access to firsthand data and insights from their home countries, which can aid in understanding market trends and consumer behaviour. With their ability to work during non-traditional hours, international students can conduct real-time market research and analysis, providing you with up-to-the-minute information that can drive your localisation strategies. "A survey conducted by the UK Government's Department for International Trade indicated that 82% of UK businesses believe localisation is critical for success in global markets."

  5. Diverse Perspectives and Creativity: The diversity international university students bring to your team can foster creativity and innovation. Their unique perspectives, experiences, and backgrounds can spark fresh ideas and approaches to localisation. Whether they are working early in the morning or late in the evening, their diverse backgrounds and flexible schedules can enhance creative problem-solving and result in localisation strategies that stand out in the global market.

Uni-Hire's Role in Connecting Businesses with International Talent:

Uni-Hire, a dedicated recruitment marketplace, simplifies the process of finding and hiring international university students for localisation efforts. Uni-Hire provides businesses with access to a diverse pool of talented students eager to contribute their skills and expertise to globalise products and services. With Uni-Hire you can efficiently connect with international students who meet your specific localisation needs, and their flexibility to work during unconventional hours can be a game-changer for your business.

In conclusion, utilising international university students for localisation is a strategic move that can benefit businesses in various ways. With their cultural insights, multilingual skills, cost-effectiveness, market research capabilities, diverse perspectives, and flexibility to work during early mornings or late evenings, international students can enhance your localisation efforts and help your business expand into global markets. Uni-Hire makes it easier than ever to connect with these valuable resources, ensuring that your localisation projects are executed with excellence and efficiency.

11 views0 comments


bottom of page